Across the newsdesk this week from the Wines of British Columbia in Canada:
The BC Wine Institute is encouraged by BC Government's recent announcement of plans to allow the sale of BC VQA Wine from designated BC grocery store shelves by Christmas 2014.
The BC Government has outlined a unique, two-part model for liquor sales in grocery stores that will ensure convenience and choice for consumers, promote BC products and create jobs. One model will accommodate existing BC VQA Wine Store licences, as well as a limited number of new licences, to allow BC VQA Wine to be sold off designated shelves within the stores, and purchased at designated check-out tills.
"The success to date of the BCWI's BC VQA Wine Store licences, representing 2% of liquor retail outlets in the Province, but selling over 8% of all BC VQA Wine in the Province, clearly demonstrates strong consumer support for the BC Wine Industry. Expanding the model to aisles in grocery stores will help drive forward a $2 billion per year industry, create jobs and stimulate the economy" said Miles Prodan, President & CEO, BC Wine Institute.