Washington State Wine’s The Recommendeuer iPad app was released in October.
Now, a free iPhone version of the app is available, allowing smartphone users to enjoy an in-depth, interactive regional wine immersion led by actor and comedian Greg Proops.
Proops dons a plaid suit and grabs a wine glass to play The Recommendeuer, a professional recommender and know-it-all expert on the Washington State wine industry. The app features a video series and extensive information on Washington State’s 13 wine-growing appellations, the history of the state’s wine industry, wine and grape profiles, photos, maps and more.
The app is part of a national marketing campaign targeting the wine buyers, sommeliers and journalists who help shape consumer purchasing decisions.
You can check out some of the Recommendeuer video here, via Vimeo.