North Carolina's Biltmore Estate Wine Company has relaunched its Pas de Deux sparkling wine as a separate brand, and will target younger female wine buyers. A sec-style sparkling wine, Pas de Deux was first released by Biltmore in 2004.
The company said the wine was inspired by the sparkling wines of Italy, and Sharon Fenchak is the winemaker responsible for crafting the 100% Muscat Canelli sparkling wine. Originally released under the moniker Pirouette, the wine was renamed Pas de Deux – a ballet term translating to ‘step of two’ – to evoke images of shared celebration.
“Sparkling wine is trending very strongly right now, especially with younger wine consumers,” says President of Biltmore Estate Wine Company, Jerry Douglas. “We try to stay on top of what our customers want, and our new Pas de Deux is just that: a fun, lively sparkling wine of exceptional quality, priced for any occasion.”