One of the things we've been talking a lot about here at Wine Business Monthly's headquaters is responsive design. In fact, we just recently launched our Grapes and Bulk Wine page in responsive design, and plan to do the same for our other pages in the near future. We have been talking a lot about how we can help wineries understand what responsive design is and why it is important.
"Responsive what?" you might ask...
According to Wikipedia, responsive design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
Still confused? To see how it works, visit our Grapes and Bulk Wine page and make the web page smaller, or stretch it larger, and you will see how it resizes for optimal viewing. Or view the page on your smartphone or tablet and see how it looks different compared to viewing it on your web browser. This is responsive design.
The way consumers are using the Internet and social media is changing, and in an upcoming article in Wine Business Monthly, we encourage wineries to take note of the way consumers are now consuming media. A majority of online audiences have shifted from consuming content through a PC to mobile. So, how can you effectively market to your customers through these mediums to ensure successful selling? Look for the article in the December issue of WBM.
Until then, here is an interesting infographic on responsive design to hold you over.