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September 26, 2013 | 12:38 PM

Across the news desk: 

In conjunction with the recent 1865 Single Vineyard marketing campaign, a video was created along the same conceptual lines, drawing a parallel between playing golf and crafting wine. The commercial shows how the methodical approach and perfectionism of a professional athlete is comparable to the rigorous decision making process of a winemaker during the production of wine.

“Viña San Pedro’s terroir range continues to evolve, so as to best reach consumers all around the world with an even greater impact,” says Simón Aravena, marketing manager at 1865.

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