The Texas Wine and Grape Growers Board of Directors announced the launch of the TX Wine Passport Smartphone Mobile App, a tool to promote the Texas wine and grape industry and drive consumers into Texas wineries:
The TX Wine Passport Mobile App is a project started two years ago to when marketing funds were lost. The TWGG Foundation, along with 38 Texas wineries who are TX Wine Passport launch partners, believes the mobile app is the best marketing and tourism program available. The development of the mobile app was managed by BarZ Adventures in Austin, TX.
There are several mobile apps that have been developed touting wine regions, wine trails, passport programs, and other wine-related venues. All of the mobile apps require a participant fee. What makes the TX Wine Passport Mobile App unique? It is the only mobile app whose sole purpose is to market only the Texas Wine and Grape Industry and provide funding for Viticulture and Enology scholarships.
Participation in the TX Wine Passport Mobile App is open to all Texas wineries who are TWGGA members.