“If somebody ‘likes’ you on Facebook or joins your fan page, they are basically wearing your brand as a badge of honor. We need to foster that relationship. In time, the goal is to convert those Facebook fans into meaningful data in our database so we have a path to sell them product.”
-Dave Buerger, St. Francis Winery
From the article "Industry Roundtable: Hospitality, Direct-to-Consumer Sales and Social Media," page 64 in the September issue of WBM. The September issue will be hitting mailboxes soon or can be found online here on September 1.