“The winery website is critically important, especially with these younger generations, because to them the site represents the winery. Next to being there, that website is one of the greatest interactions they can have with the brand.”
-Mark Mathewson, Rodney Strong Wine Estates
From the article "Industry Roundtable: Hospitality, Direct-to-Consumer Sales and Social Media," page 64 in the September issue of WBM. The September issue will be hitting mailboxes soon or can be found online here on September 1.