The Wine Industry Technology Symposium kicked off in Napa yesterday afternoon with three breakout sessions with technology and innovation best practices in mind. In one discussion, James Marshall Berry, owner of JMB Web Consulting and Geni Whitehouse, CPA with Brotemarkle Davis Co. LLP showed wineries the latest software options for office productivity, graphics, building websites, project management, social media and e-commerce. Some highlights from the session:
- When it comes to project management, Asana and Podio are two powerful tools that will allow you to create and manage tasks, keeping all employees up to date with to-do lists, calendars and other project notes.
- Now that mobile technology has become so prevalent among consumer, many wineries have wondered how to build a website that will be user-friendly on iPhones and Androids. Sites like BrowserStack show website developers what the site looks like on every type of internet browser. Responsive Check will demonstrate what the website looks like on different size screens--from iPhone to tablet to desktop.
- For those interested in combating tech-savvy mobile shoppers in the tasting room, TheMobilePlaybook.com will help you track where your wine is selling, and for how much. This will at least help you be prepared for the customer that comes in and says "Well, I can get it cheaper at the liquor store in town."
- Know you need a logo or label, but don't want to spend a ton of money designing it? LogoTournament.com lets designers compete for your business, at a price you're willing to pay for a logo. The minimum award is $275, but the site lets you pick from all the logos submitted, and then work with the designer to complete a few edits. When the logo is complete, Degraeve will help you create a color palette to match, so your website colors and logo will complement each other.
- There are numerous types CRM software available, ranging anywhere from free to $35 a month at Pipeline and more. There is no excuse to not employ some form of CRM anymore.
- Worried about a fake ID coming through the tasting room? The BarZapp app will let you take a picture of the back of an ID then scan the barcode to ensure the name on the front of the card matches that associated with the barcode.
- Lastly, Protonic.com offers professional technical support on just about any software or hardware you can imagine, at no cost.
The Wine Industry Technology Symposium will continue today.