About keeping the company's internal and external messages aligned, Jackson Family Enterprises President Rick Tigner said:
"We broke down our strategic initiatives into three simple buckets. You want to keep it simple so everyone knows what the plan is. Our strategy is lands, brands and people. So that when people want to know what are we working on, you can break it down to land, brands and people, and then we have the initiatives below that."
Read more from writer Gregory Jones in Smart Business.