Giancarlo Bianchetti, CEO of Fetzer Vineyards, shared this video during his keynote speech at the North Bay Business Journal's Wine Industry Conference today in Santa Rosa. "The main concept was to develop a premium single serve," said Bianchetti.
About the video:
Zipz wine glasses have been selected by Fetzer to deliver their premium single serve wine called Fetzer Crimson and Fetzer Quartz. See http://www.candqwines.com for more information on the wine blend.
The wines were showcased on opening day at baseball stadium across the United States. Consumers attending sporting events, concerts, picnics, tailgate parties, or who are on the move now have a single serve wine container that is elegant and sterile.
Fetzer Crimson and Quartz premium single serve packages, featuring Zipz Wine glasses, will be generally available at retail wine stores starting in April 2013, with larger distribution channels opening in May and June. Cheers!