Pointing out that wine shipments to the U.S. market have climbed by nearly 50 percent since 2001 and American consumption will likely continue to expand, Wine industry consultant Jon Fredrikson of Gomberg, Fredrikson & Associates said:
"The amazing diversity of choices and exciting new offerings are attracting new consumers and boosting consumption. Among the key growth drivers are favorable demographics, a widening consumer base and increasing points of distribution in both on- and off-sale outlets. For example, Starbucks is now serving wine in some key markets and Amazon.com and Facebook Gifts both sell wine online."
More from Wine Institute: www.wineinstitute.org/resources/pressroom/04082013
Amazon's Peter Faricy Talks About Wine Marketing: www.winebusiness.com/blog/