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According to Napa Technology’s 2013 survey of wine industry professionals, women wine drinkers represent 30 to 50 percent of their total wines-by-the-glass business, and most of those surveyed recognize women, across all age groups, as key to a robust wine business. An upcoming educational webinar will share the revenue-generating power of women and provide key tactics you can employ to attract more women to your establishment.
Join Deborah Brenner, Founder, Women of the Vine; Marian Jansen op de Haar, Wine Curator, Women of the Wine and former Wine Director, Fleming's Prime Steakhouse & Wine Bar; and Jayne Portnoy, Vice President Marketing & Brand Strategy for a discussion on what makes women buy and what triggers will make them veto your venue.
What: Marketing Wines By the Glass to Women, presented by Napa Technology
When: Thursday, April 25, 2013 | 10:30 am PT/1:30 pm ET
Deborah Brenner, Founder, Women of the Vine
Marian Jansen op de Haar, Principal, Vines 57 wine industry consulting and former Wine Director, Fleming’s Prime Steakhouse & Wine Bar
Jayne Portnoy, Vice President of Marketing & Brand Strategy, Napa Technology
Carin Galletta Oliver, Chief Innovation Officer, Angelsmith
Who should attend: Those interested in marketing and selling wine in retail and restaurant settings
Where: Napa Technology Marketing Wine to Women Webinar
To register, please go here.