James Mallory of Orange, California, a successful technology executive is the winner of the WiVi Central Coast sweepstakes. Mallory who is on the journey to becoming a successful farmer on the Central Coast received two, two-day passes and two nights lodging at La Quinta Inn & Suites. Mallory took a few minutes to catch up with WiVi as he makes the transition from technology executive to Central Coast farmer.

Q: What interests you most about the WiVi Tradeshow and Symposium?
A: As a neophyte farmer, my thirst for knowledge has yet to find boundaries. I am looking forward to the symposium so that I can learn more about the industry and make introductions to the Paso Robles family of farmers whom I look forward to working with to continue the tradition of Paso Robles quality.

Q: What are you most anxious to learn about concerning the Central Coast Wine Business?
A: With this being my first symposium, I am coming in, eyes wide open and ears wide open. Everything on the agenda is of great interest. I think most important on a lot of attendees mind this year is water! It will be interesting to hear the session on Water, 'The new liquid gold."

Q: What is your role in the wine industry?
A: I am a Marine veteran, successful technology executive and aspiring wine grape grower.

Q: How does education, networking and learning about new products help you do your job?
A: All are critical and foundational elements, which without, would render my efforts at being successful to "just some other guy who thinks he can be a farmer."

"Thank you for the opportunity to be a part of this year's symposium. I am both extremely humble and excited at entering this next stage in my life. I couldn't ask to be doing it in a better part of California or surrounded by a better community of people than in Paso Robles."