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by Cyril Penn | February 12, 2013 | 1:12 PM

Breaking news: Antonio Galloni has told Eric Asimov over at the New York Times' Diner's Journal blog that he will be leaving the Wine Advocate to start his own internet venture.

He said his new venture would try to approach wine differently than The Advocate, which is based on the print model of issuing thousands of wine reviews every other month.

“I want to disseminate information in a continual flow rather than in big, massive articles that are too massive for people to digest,’’ he said.

Here's a take on the news from Tyler Coleman over at the Dr. Vino blog. I laughed because I apparently missed a gem of a quote below from December that was also included and attributed to Lisa Perotti-Brown:

Galloni mentioned that the recent sale of the Wine Advocate to investors from Singapore played a part in his decision. At that time, the new editor-in-chief, Lisa Perotti-Brown, left the door open to current staff departures, telling the WSJ, “There is a plethora of good wine writers out there. It’s a buyer’s market.” So did Galloni jump before he was pushed? The Wine Advocate has all the transparency of a papal conclave–and perhaps just as much smoke! Either way, I wish him the best with his new venture.

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