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Quote of the Day
January 8, 2013 | 2:23 PM

In "Brand Matters," published in the January issue of Advertising Age, Joe Tripodi, chief marketing & commercial officer for Coca-Cola Co., said:

Marketing and technology have become inextricably linked, and that will only increase over time. Technology has become an enabler, enabling marketers to push the edge of how we connect with  consumers."

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