The January issue of Wine Business Monthly includes our annual Unified Guide, containing the newest products and services to be featured at the largest industry trade show in North America, the Unified Wine & Grape Symposium.
Editor Cyril Penn explains:
We collected the information in the Unified Guide by surveying exhibitors and asking what they plan to introduce or highlight. We made efforts to cut through marketing hype to produce a guide that’s useful. More than 500 suppliers will exhibit at the symposium.
We took the Unified Guide online again this year and improved it. Use the online guide to get organized: create a personalized list of booths to visit and check out our editor’s favorite new products that were showcased at Unified the past two years. Create your list with a smart phone or tablet and take it to the show. You can essentially vote for the products you think are the coolest and we’ll run a tally to determine which booths were visited most often by users of the online Unified Guide.
In the magazine, products are organized by category but online you can view them two ways: by category or by searching using an exhibitor's name.
We received more than 500 survey responses from 300 companies this year; many products have been released during the last year, and more than half the exhibitors said they will be introducing their products at the trade show.