Live video chats where winemakers discuss the nuances of their latest vintages.

QR codes on wine bottles that provide food pairing ideas with a scan of a smartphone.

Winery-hosted Twitter tastings where participants try wine at home and then discuss it virtually in tweets.

The Old World trade of winemaking is experimenting with social media, iPhone apps, QR codes and other digital advances to bolster sales and solidify customer relations.

USAToday chronicled the industry's acceptance of new media and forming a more meaningful connection with consumers this weekend. How is your winery implementing out-of-the-box initiatives such as those described in the article? Email blog@winebusiness.com to share.