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December 3, 2012 | 7:00 AM

Wine brands have yet to jump on this once in a lifetime opportunity, but the approaching Mayan apocalypse is providing fodder for lots of beer and spirits promotions.

In its weekly column Six Pack: Beer Buzz of the Week, CNBC.com details several beer and spirit companies crafting special "end of the world" ales and vodkas in an attempt to get consumers drinking more right up until the end.

Read more, CNBC.com

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