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October 19, 2012 | 9:10 AM

Larry Chandler responds to a comment on Should Wine Bloggers Matter to Wineries?

Erica, can this be measured? Many people who read wine bloggers can of course search for the wines to see who might be carrying it. But are they?

Perhaps wine bloggers who truly want people to try the wines they recommend can also do that research first, and either list or link to wineries and stores (and even wine search engines) where a reader can locate and purchase that product.

Erica Valentine's comment:

Isn't the 'gent' missing the point that people are reading wine bloggers on their smartphones, tablets or computer and can instantly search online, find and purchase the aforementioned wine immediately, ideally in a minimum of clicks? In most cases this is the ONLY way that wine can get to an interested consumer.

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