“We wanted to do something out of the box,” says WDCV Marketing Manager, Kyrsa Dixon. “Instead of creating the typical online video contest, we decided to make even more of a ‘win’ for the participants by focusing on film school students in need of content for their portfolios.”
The Dry Creek Valley Video Contest is open to current students attending The Art Institute of California. The competition will be a great opportunity to help students gain experience with editing and creating video for marketing purposes. Students will download existing b-roll footage and images provided by WDCV and are challenged to create 30 to 120 second video enticing wine lovers to visit Dry Creek Valley.
”These are the kind of skill-building opportunities we look to bring to our talented students,” says The Art Institute of California Vice Chancellor Bill Tsatsoulis. “We are pleased to collaborate with Winegrowers of Dry Creek Valley to give students a chance to obtain more hands-on experience outside of the classroom and be rewarded for their great work.”
Complete contest rules and instructions are available at www.wdcv.com/videocontest. Video submissions must be original work. Contest entry period is September 17, 2012 through December 15, 2012. A panel of judges will be selected from WDCV’s Board and Marketing Committee; winners will be announced by January 31, 2012.