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August 23, 2012 | 6:30 AM

In its first attempt to modernize live auctioning, Christie's sold an astounding $820,000 in wine. All browsing and bidding was done completely online.

A luxury marketer once told me that wealthy consumers will never buy anything online – sight unseen – for more than $10,000.

We may have to change that price to $50,000.

Christie’s sold $819,715 worth of wine during an online-only auction. Among the big sellers was a case of 1982 Château Lafite-Rothschild, which sold to an Asian collector for $42,350.

Christie's and other auction houses have long used the Internet to sell some products and to market for live auctions. But during the two-week timed wine auction, all browsing and bidding was done completely online. Its success could mean that online-only auctions are the wave of the future. (Read more: The 'Fairy Tales' of Art, Wine and Jewels)

Read more, CNBC

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