Heini Zachariassen, founder of vivino, made a quick pit stop at our office in Sonoma last week. He’s based in Copenhagen, Denmark.
Heini, who joked that people always remember his name, gave me the rundown on his ap. It’s for making sure users “never forget another wine.”
With the ap, you take a picture of a bottle of wine and, using image recognition technology, it pulls information on the wine from a database. No need for a QR code reader. You can rate the wine, add your notes, etc, and/or see how others rated it. The first couple of wine labels I took pictures of came right up in the ap. Heini said that so far there are one million labels in the database from about 16,000 wineries affiliated with 600,000 different wines. He said the match rate is 72 percent and going up each month, though at some point it will level out. If the ap doesn’t recognize a label, the image is queued for “team recognition.” There’s a team out there somewhere (India?) matching images to get them in the database. I’ve got a couple cued up for recognition now.
Heini said the ap is getting about 1,000 installs a day with 210,000 so far. He wants to get one million users in a year. A new Facebook ap for vivino will launch next month. Other wine aps can share to Facebook but Heini said “going really social we haven’t seen before.” He’s aiming to build a social community within the ap and says users will want followers and to build their own brands within vivino, bragging about how many followers they have, etc.
Vivino has capital from a local VC in Denmark and angel funding from one of the founders of Skype. Heini said there are several ideas for making money from the ap but didn’t get into that - for now the focus is on getting users, he said. “We have several ideas for business models. I know what you drink – do you think I can find a business model out of that?”
I haven’t been using wine aps to track tasting notes yet. I’ll take this one for a spin. So what aps do people like to use for tracking and sharing tasting notes?