Today winebusiness.com chose Trinchero Family Estates' expansion into Washington as its top story. Trinchero has formed an alliance with Charles Smith (K Vintners, Charles Smith Wines) and Charles Bieler (Three Thieves, Bieler Père et Fils & Gotham Project), with Trinchero managing the sales, distribution and marketing for the new joint wine venture, Charles & Charles.
The current Charles & Charles portfolio includes a Cabernet Sauvignon-Syrah Red Blend and a Rosé of Syrah (which was #42 on this year’s Wine Spectator’s Top 100 list). The 2011 red blend is currently for sale. The 2011 Rosé is sold out but the 2012 will be released on March 1. Both are $12 per bottle.
This quote from Charles Smith in Shanken News Daily sums it up:
“For years it’s primarily been one company—Ste. Michelle—that has gotten behind the Washington category with any kind of distribution muscle. Last year Gallo came in, and now Trinchero. Over the next two years you could end up with 30 Washington wines on the shelf in any given market in the country, whereas in the past it may have been only five or 10.”
Nora Feeley, Director of Public Relations for Trinchero Family Estates, answered a few questions about the alliance:
Why Charles & Charles?
· The brand has grown and generated considerable demand over the last three years and is outpacing the Washington category by 25.3 percent.
· The wine is high quality and a great value.
· TFE has a strong existing relationship with Charles Bieler, who is one of the “Three Thieves” which produces our brands Bandit, the Show and Newman’s Own Wine.
· The Trinchero portfolio didn’t have a Washington-based brand in its portfolio.
· Washington Acreage is up approximately 50 percent Since 2005 and retail visibility is expected to expand.
· Washington’s leading wine brands were up nearly 7 percent to over 7 million cases last year, according to Impact Databank, and have shown total volume growth of nearly 2.5 million cases since 2005.
· Rosé continues to be a consumer favorite. Imported rose retail sales jumped 26 percent in 2011 in the US with growth seven years in a row, according to Danny Brager, VP of Nielsen’s Bevearage Alcohol Team in New York.
Pictured below are the Charles & Charles red blend and Rosé wines. Do you think the labels are as cool as we do?