CNBC laments tis the season for forecasting, prediction-making, and soothsaying. Experts predict a healthy bulk wine market and tempered grape prices in 2013, but what about those high level predictions which apply to multple industries in the global marketplace? It can be smart to try to keep your eye on legitimate trends that may affect your business. CNBC offers five business trends to ignore in 2013 (or should at least make you raise a skeptical eyebrow).
1. QR Codes
You've seen those two-dimension bar codes on advertisements, product packaging, and even signs in stores. The idea is for a consumer to take a picture with a smartphone, use an app that can decipher the squiggles, and then land on a marketing website or perhaps download some enticing content.
QR may stand for quick response, but it might instead be an abbreviation of quixotic response. Back in June 2011, comScore estimated that 14 million Americans scanned QR codes with their mobile phones. It sounds like a big number--but it was only 6.2% of the total mobile audience. So, using them as a strategic marketing tool will likely mean you're reaching a tiny portion of your potential customer universe.
Plus, many consumers don't know how to use them and multiple types of 2D barcodes exist, just to make the world more complicated. So don't. Spend your time on communication forms that all your customers will readily understand.
What else made the list? Read the rest of the story, CNBC.com