A research brief recently published by UC Davis and the Center for Environmental Policy and Behavior (CEPB) ‘Sustainability Programs in the Napa Valley Viticulture Region of California: Winegrape Grower Perceptions and Participation’ – presents results from completed, open-ended surveys of 237 winegrape growers in the Napa Valley American Viticulture Area.
The survey collected data on whether growers are participating in various sustainability programs and certification systems and their perceptions about how successful the programs have been at achieving sustainability goals.
Key survey findings:
· 62% who participated in sustainability outreach activities reported the most familiarity with NVG’s programs, substantially more than other programs
· 79% of the respondents think the NVG has improved farm labor well-being
· 79% say NVG has reduced environmental risks
· 76% believe NVG has improved both winegrape quality and wildlife habitat
· A majority of the growers believe the NVG to be successful at providing some indirect economic benefits such as improving relations between the industry and regulatory agencies and improving consumer perception of the region
· More than 70% reported attending the NVG’s Napa Valley Viticulture Fair. In 2012, more than 2,000 people attended the 22nd annual Fair, beating all previous attendance records.
· 70% attended NVG’s Wine & Grape Expo
· 55% participated in NVG’s four-part Sustainable Vineyard Practices Workshop
“We’re incredibly proud that our 37 years of work has had such a profound, positive impact on Napa Valley,” said Jon Ruel, Napa Valley Grapegrowers President; COO, Trefethen Family Vineyards. “We take our role in implementing sustainability very seriously. It is ingrained in our organizational culture and we’re very pleased to be recognized as a leader.”
Click here to read the study.